Your Ultimate 2025 Sturgis Motorcycle Rally Guide

The world-famous Sturgis Motorcycle Rally is roaring back into the Black Hills of South Dakota from August 1–10, 2025. As always, this year promises ten days of high-octane energy, unforgettable concerts, scenic rides, and nonstop entertainment. Whether you’re a first-time rider or a seasoned road warrior, we’ve got your go-to Rally guide — including where to stay, what to do, and how to make the most of every mile.

Where to Stay During the Sturgis Rally

Booking early is essential. Rally-goers from across the globe descend on the Black Hills each August, and lodging fills fast. Luckily, Liv Hospitality offers several hotels and resorts across the region, designed with bikers in mind — think free bike parking, on-site bike washes, hearty breakfasts, and prime locations near all the Rally action.

Rapid City Stays

If you’re looking to be centrally located with amenities that make post-ride relaxation easy, WaTiki® Indoor Waterpark Resort is your go-to. Choose from one of five

hotels, all connected to South Dakota’s largest indoor waterpark. Dine at Sliders Bar & Grill, grab a coffee at Starbucks, or enjoy a sit-down meal at Perkins.

For a more historic, downtown vibe, stay at Hotel Alex Johnson — a Black Hills icon since 1928. This Hilton Curio Collection hotel is walking distance to nightlife, restaurants, and attractions in Downtown Rapid City. Don’t miss cocktails and rooftop views at Juniper at Vertex Sky Bar or a pint at Paddy O’Neill’s Irish Pub.

Deadwood Destinations

If you prefer to stay closer to the action in Sturgis, look just 20 minutes down the road to Deadwood. Liv Hospitality’s gaming resorts offer everything you need for a wild west Rally experience.

• Cadillac Jack’s® Gaming Resort features newly remodeled hotel rooms, table games, slots, and restaurants like FLYT Steakhouse, Marco’s Pizza, Guadalajara’s Mexican Restaurant, and Earl of Sandwich. Don’t forget to bet on red!
• Tin Lizzie Gaming Resort brings you an unexpected and next level gaming experience. Spark your curiosity with the swankiest slots and table games, luxurious accommodations, and fantastic dining options including Paddy O’Neill’s Irish Pub, Pizza Hut, Jersey Mike’s, and Snitches.

Both resorts offer bike-friendly parking and convenient location on Deadwood’s legendary Main Street, making for a great evening retreat after your day in Sturgis.

A 2025 Rally Itinerary

Looking for how to fill your ten days in the Black Hills? Look not further. We’ve curated an itinerary just for you.

August 1-2 (Friday–Saturday):

• Cruise into town and settle into your hotel.

• Catch the opening concert at the Buffalo Chip.

          • ZZ Top

• Stroll Main Street Sturgis for vendors, food trucks, and people-watching.

August 3-4 (Sunday–Monday):

• Explore Needles Highway and the Custer Wildlife Loop.

• Grab lunch in Custer or Hill City, then visit Mount Rushmore and Crazy Horse Memorial.

• Evening drinks back at Juniper at Vertex Sky Bar or gaming at Cadillac Jack’s®.

August 5-6 (Tuesday–Wednesday):

• Hit the bike shows and tattoo contests at Full Throttle Saloon.

• Head to Spearfish Canyon for a refreshing ride past waterfalls and limestone cliffs.

• Don’t miss the mid-week headliners at the Buffalo Chip.

          • Jason Aldean – August 5

          • Nickelback – August 6

August 7-8 (Thursday–Friday):

• Visit the Sturgis Motorcycle Museum & Hall of Fame.

• Join group rides like the Mayor’s Ride or Legends Ride.

• Dine at Knuckle Saloon before one more unforgettable concert at the Buffalo Chip.

          • Marilyn Manson – August 7

          • Stone Temple Pilots – August 8

August 9-10 (Saturday–Sunday):

• Wind down with a casual ride through Vanocker Canyon Road.

• Snap your final Rally photos and grab last-minute souvenirs.

• Enjoy a farewell meal at Paddy O’Neill’s in Rapid City or Guadalajara’s in Deadwood.

Weather Prep & Packing Tips

Black Hills weather can change fast, even in August. Be ready for hot days, cool nights, and the occasional storm. Pack:

• Light layers

• Rain gear

• Sunscreen

• Lots of water

• And of course, your most comfortable riding boots

Dining & Entertainment

The Sturgis Rally isn’t just about motorcycles — it’s about the party, too. Every night offers a fresh lineup of live music, biker bars, and street festivals. Be sure to stop by:

• The Knuckle Saloon

• Iron Horse Saloon

• One-Eyed Jack’s

• Loud American Roadhouse

Live music, massive patios, biker memorabilia, and great food await — all located right on Main Street Sturgis.

Don’t Miss These Rally Rides & Attractions

Between events, take time to explore the rugged beauty of the Black Hills:

• Needles Highway

• Iron Mountain Road

• Badlands National Park

• Spearfish Canyon

• Devils Tower (WY)

• Historic Deadwood

These routes are legendary for a reason — twisty roads, sweeping views, and pit stops that feel like stepping into another world.

The 2025 Sturgis Motorcycle Rally is more than a trip — it’s a rite of passage. And whether you’re riding solo or rolling deep with friends, Liv Hospitality’s hotels in Rapid City and Deadwood are the perfect home base for your Rally experience.

Book early, ride safe, and get ready for a week of unforgettable memories in the heart of the Black Hills.

Ready to ride? Book your Rally stay with Liv Hospitality today.